Provide support in the planning, coordination, and implementation of the bank’s media and advertising strategies across ATL (Above-the-Line), BTL (Below-the-Line), and digital platforms, ensuring alignment with the bank’s overall strategic goals. Manage an optimal media mix to achieve effective product and brand positioning.
Key Duties & Responsibilities
- Assist in the planning and execution of go-to-market (GTM) strategies for the bank’s products and services by leveraging both traditional and digital advertising channels, in line with the marketing strategic plan.
- Work closely with business units and support departments to ensure efficient and effective rollout of marketing campaigns.
- Coordinate with procurement, finance, and other relevant departments to facilitate day-to-day media and advertising operations, including budgeting, vendor sourcing, and payment processing.
- Support business teams in developing and executing sales promotions, activations, and incentive campaigns.
- Manage the bank’s social media platforms and subsidiary websites, ensuring timely content sharing with the group for publishing.
- Oversee content creation and management for Equity TV, ensuring timely updates and compliance by branches in airing the channel.
- Ensure timely launch and execution of campaigns across traditional and digital media platforms.
- Develop and maintain a weekly content calendar, ensuring a balanced mix of organic and product-driven content is posted as scheduled.
- Create digital marketing strategies, including email campaigns, social media posts, and content for digital platforms such as the website, email, SMS, ATM screens, mobile app, and display ads.
- Safeguard brand consistency across all internal and external communications related to Equity’s products and services.
- Continuously explore innovative strategies to enhance brand visibility and recall at branches and other customer touchpoints.
- Lead the development of lead generation strategies to expand outreach and support business growth.
- Evaluate product positioning and online marketing materials to identify areas for improvement.
- Optimize performance of the bank’s owned digital channels.
- Collaborate with business units to craft and promote product and educational content online.
- Oversee video content production for social media use.
- Stay informed on digital marketing and industry trends to identify new opportunities for growth and innovation.
- Ensure that the bank’s website and digital platforms are consistently updated and reflect current, relevant content.
- Monitor and understand evolving trends and best practices in social media marketing.
- Explore new influencer and partnership opportunities and present insights to management.
- Work in collaboration with the Marketing team to ensure digital content aligns with the brand’s tone, voice, and visual identity in accordance with brand guidelines.
- Enforce strict adherence to brand guidelines in all forms of communication and printed materials.
Knowledge, Skills, Qualifications, and Experience
Knowledge
- Proven understanding of excellent customer service principles, with the ability to foster strong, positive customer relationships.
- Attentive listener with the ability to interpret insights from consumer behavior, market trends, and research outcomes.
- Strong commercial awareness and ability to apply contextual business understanding in decision-making.
- Self-motivated with a demonstrated ability to learn quickly and take initiative.
- Detail-oriented, with the ability to manage multiple tasks and meet tight deadlines effectively.
- Fluent in both English and Swahili, with excellent written and verbal communication skills.
- Strong organizational and time-management capabilities.
Skills
- Exceptional change management and adaptability skills.
- Strong interpersonal and collaboration abilities.
- Advanced computer proficiency, including Microsoft Office and digital tools.
- Effective networking and problem-solving skills.
- Keen interest in digital platforms and social media trends.
Qualifications
- Advanced Diploma or a University Degree (or equivalent) in Economics, Business Administration, Finance, Marketing, Statistics, or a related field.
Experience
- Minimum of 3 to 5 years of relevant experience in a similar role, preferably within the financial or marketing sector.
To Apply:
Kindly submit your application with the job title clearly indicated in the subject line to:
📧 TZRecruitment@equitybank.co.tz. Application Deadline: 23rd June, 2025