Marketing Specialist Job Vacancy at IJK Group Limited

The Marketing Specialist is responsible for developing, implementing, and managing strategic marketing initiatives and campaigns that promote the company’s products and elevate brand visibility. This role plays a key part in guiding marketing efforts, managing allocated budgets, analyzing market trends, and driving measurable operational outcomes—including lead generation, brand awareness, and revenue growth.

Key Responsibilities

• Campaign & Strategy Execution: Plan, execute, and monitor multi-channel marketing campaigns to promote products and drive lead generation and customer conversion.
• Brand Development: Oversee brand messaging, market positioning, and promotional collateral to maintain strong brand identity across all platforms.
• Market & Data Analysis: Track industry trends, evaluate competitor strategies, and analyze campaign performance metrics to optimize ROI.
• Budget Management: Oversee and manage the operational marketing budget to ensure cost-effective resource allocation.
• Cross-Functional Leadership: Coordinate marketing initiatives with sales and production teams while helping lead marketing efforts and creative projects.

Qualifications & Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience

• 2–5+ years of experience in a marketing role, with at least 2–3 years in a supervisory or managerial capacity.
• Proven track record of developing and executing successful marketing strategies.
• Hands-on experience in managing marketing budgets and leading projects or teams.
• Industry Experience: Prior experience in the Building Materials industry is an added advantage.

Core Competencies

• Strategic Planning: Ability to align marketing campaigns with overarching business goals and revenue targets.
• Market Acumen: Strong understanding of consumer behavior, digital and traditional marketing channels, and market research techniques.
• Communication & Leadership: Excellent interpersonal and written communication skills with strong team-building capabilities.

How to Apply

Qualified and interested candidates are invited to submit their updated Curriculum Vitae (CV) and cover letter to:

Email:recruitment@theikegroup.com

Subject Line: Application – Marketing Specialist

Deadline: September 18, 2026