Digital Marketig Officer at Backbone Tanzania – August 2026

Drive the company’s digital marketing strategy to increase brand awareness, generate qualified leads, strengthen customer engagement, and support business growth through effective digital campaigns and data driven marketing

Company: Backbone Tanzania
Location: Kibaha, Pwani
Employment Type: Full-Time

Key capabilities required

• Digital marketing strategy and campaign management 
• Social media management and content creation 
• Paid digital advertising and lead generation 
• Marketing analytics and performance reporting 
• Website and SEO management 
• Strong communication, copywriting, and brand management skills 
• Basic graphic design and video editing 
• Commercial awareness and customer focus 
• Excellent planning, coordination, and project management skills 
• Strong analytical skills with attention to detail 
• Ability to work independently and collaborate across departments

Job Responsibilities

• Plan, execute, and optimize digital marketing campaigns aligned with business objectives. 
• Manage the company’s digital platforms, including social media, website, email, and WhatsApp Business. 
• Develop engaging content that strengthens brand visibility and customer engagement. 
• Execute and monitor paid advertising campaigns to maximize lead generation and return on investment. 
• Generate, track, and coordinate sales leads, ensuring effective handover and follow-up with the sales team. 
• Monitor website performance and support SEO and user experience improvements. 
• Measure campaign performance, prepare marketing reports, and recommend improvements based on data insights. 
• Monitor market trends, competitor activities, and customer feedback to identify new marketing opportunities. 
• Safeguard brand reputation by ensuring consistent messaging and effective management of onlinecustomer interactions. 
• Coordinate with internal teams and external suppliers to deliver marketing initiatives within approved budgets.

Qualification and Experience:

• Diploma or bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
• Minimum of 2–5 years’ experience in digital marketing or a related marketing role, with a proven track record of planning and delivering successful marketing campaigns.
• Practical experience managing social media, digital campaigns, content, and customer inquiries.
• Familiarity with advertising platforms, website analytics, spreadsheets, content-management systems, and WhatsApp Business.
• Ability to interpret campaign data and connect digital activity with sales outcomes.

How to Apply

Interested applicants who meet the above criteria are encouraged to submit their comprehensive CV and supporting document to: careers@backbonetz.com

Deadline  20th August 2026

Only shortlisted candidates will be contacted.

Backbone Tanzania is an equal opportunity employer and encourages all qualified candidates to apply.