Marketing Manager Job Vacancy at The Singing Grass Bushcamp

Job Description: Marketing Manager – The Singing Grass Bushcamp, Serengeti National Park

Company Overview: The Singing Grass Bushcamp is a premier luxury accommodation provider located in the heart of the Serengeti National Park in Tanzania. Our camp offers a unique and immersive safari experience amidst the stunning African wilderness.

Position Overview: We are seeking a dynamic and results-oriented Marketing Manager to join our expanding team. The ideal candidate will have a strong background in sales and marketing within the hospitality or accommodation industry, particularly in the context of safari tourism.

Responsibilities:

• Develop and implement strategic marketing plans to drive business growth and brand awareness.
• Create and execute marketing campaigns targeting local and international markets.
• Collaborate with external agencies and partners to enhance marketing efforts.
• Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media.
• Analyze market trends and customer insights to optimize marketing strategies.
• Monitor and report on campaign performance and ROI.
• Oversee the creation of promotional materials and content for marketing purposes.
• Cultivate and maintain relationships with key stakeholders, travel agencies, and tour operators.
• Conduct market research and competitor analysis to identify opportunities and threats.

Requirements:

• Proven experience (7+ years) in sales and marketing roles within the hospitality or travel industry, preferably in safari accommodations or luxury resorts.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a strategic mindset and strong analytical abilities.
• Results-driven with a track record of achieving marketing goals and targets.

Compensation: Compensation will be commensurate with experience and the candidate’s ability to drive rigorous marketing and sales discipline within the company.

Application Process: Interested candidates should submit their resume and a cover letter highlighting their relevant experience and achievements to mmunshi@thesinginggrass.com.

Join us in shaping exceptional safari experiences and promoting sustainable tourism in one of Africa’s most iconic destinations.

Note: Only shortlisted candidates will be contacted for further evaluation.